![]() ![]() It led to a lot of new business for the agency. As a standard text in business schools, it formed the view of thousands of students and lured some to advertising careers. As the only advertising book most people outside the business have ever read, it molded public perception of what the business was actually like. ![]() “Confessions” was an instant success and went on to become the best-selling advertising book of all time, selling several million copies and translated all over the world. He saw the book as a new-business pitch for his agency, but allowed it was also to prepare the agency for going public and, in complete candor, “to make myself better known in the advertising world.” His method: to set down everything he had learned about advertising - “a textbook, sugar-coated with anecdotes.” He guessed it might sell 4,000 copies and assigned the royalties to his son for his 21st birthday - a decision he always regretted. In that brief period, he had created “The Man in the Hathaway Shirt,” Commander Whitehead for Schweppes, Rolls-Royce’s “the loudest noise is … the electric clock,” and Dove’s “one-quarter cleansing cream,” among other iconic campaigns. David Ogilvy had been in the advertising business only 15 years when he wrote “ Confessions of an Advertising Man” in 1962. ![]()
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